
New Launch12 Nov 2025, 01:52 pm
Nazara's Subsidiary Absolute Sports Acquires Mumbai Franchise in Indian Pickleball League
AI Summary
Nazara Technologies Limited's subsidiary, Absolute Sports Pvt. Ltd., has announced its entry into the fast-growing global sport of pickleball through the acquisition of the Mumbai franchise in the inaugural Indian Pickleball League. The agreement has been executed with PWR Indian League and Tour Private Limited, strategically backed by The Times Group. The move is expected to propel the sport into mainstream fan culture and open meaningful commercial opportunities across media, merchandising, and grassroots engagement. The Asia-Pacific region, including India, is projected to be the fastest-growing pickleball market through 2029.
Key Highlights
- Nazara's subsidiary Absolute Sports enters the sport of pickleball
- Absolute Sports acquires Mumbai franchise in the Indian Pickleball League
- The move is expected to propel pickleball into mainstream fan culture in India
- The agreement is strategically backed by The Times Group
- The Asia-Pacific region is projected to be the fastest-growing pickleball market through 2029