New Launch30 Apr 2026, 12:50 pm
Novateor Research Launches SmiloShine Herbafresh Toothpaste
AI Summary
Novateor Research Laboratories Ltd has launched SmiloShine Herbafresh Toothpaste, formulated with 8 herbs, on April 30, 2026. This new oral care FMCG product is part of the company's forward integration strategy. It will be available in two variants: a 6-gram pack for the hotel and travel segment, and a 100-gram pack aimed at expanding presence in both Indian and international FMCG markets. The launch signifies the company's move to diversify its product portfolio and reach new customer segments.
Key Highlights
- Company launched SmiloShine Herbafresh Toothpaste on April 30, 2026.
- The product is formulated with 8 herbs, targeting the oral care FMCG market.
- It is available in 6-gram and 100-gram variants for different market segments.
- The launch aims to expand presence in both domestic and international markets.
- This initiative is part of the company's forward integration strategy.