Deals17 Apr 2026, 09:25 am
Novus Loyalty Wins ₹88 Cr Central Bank of India Loyalty Program
AI Summary
Novus Loyalty Ltd has secured a significant contract from Central Bank of India, valued at approximately ₹88 Crore over a three-year tenure. The company executed a Service Level Agreement on April 16, 2026, following a GeM RFP bid. This engagement involves providing and managing a comprehensive loyalty rewards program across various digital channels, including Debit Cards, UPI, Internet Banking, and Mobile Banking. The scope covers end-to-end deployment, program management, and migration of the existing program. This strategic win is expected to strengthen Novus Loyalty's position in the BFSI segment and enhance its technology-driven customer engagement platform. The initial purchase order is valued at ₹7,32,24,015/-.
Key Highlights
- Secured ₹88 Cr contract from Central Bank of India.
- Provides loyalty rewards program for multiple digital channels.
- Agreement spans three years, includes end-to-end management.
- Strengthens company's strategic position in the BFSI segment.
- Initial purchase order valued at ₹7.32 Crore.