Paisalo Digital Unveils AI-driven Customer Profiling & Fraud Detection System

Paisalo Digital, a systemically important non-deposit taking NBFC, has unveiled an advanced AI-powered customer profiling and fraud detection framework to strengthen its credit risk management ecosystem. This new system is designed to enhance underwriting accuracy, mitigate fraud and enable more reliable lending decisions for underserved customers across semi-urban and rural India. The AI engine detects duplicate identities, monitors cumulative exposure limits and flags high-risk patterns, providing greater transparency into borrower histories and helping prevent overlapping liabilities. This comes alongside the rollout of Paisalo’s GenAlI-based calling system, an automated platform that enhances the loan recovery process and borrower communication. The technology enables dynamic customer scoring by analysing multiple data parameters, including repayment behaviour, asset ownership, demographic attributes, income stability, bank transactions and collateral linkages, enabling tailored lending decisions without compromising financial inclusion goals.