Parag Milk Foods Partners with Tetra Pak for Protein Drink

Parag Milk Foods Ltd has partnered with Tetra Pak to launch Avvatar Protein Cold Coffee, a ready-to-drink protein beverage, in India's first Tetra Prisma Aseptic 250E pack. Priced at ₹120, the drink contains 15g of protein per 250ml and is available in Classic and Vanilla variants with no added sugar or artificial sweeteners. This launch marks Parag Milk Foods' entry into the fast-growing RTD protein beverage segment under its Avvatar brand, aiming to address the protein deficiency prevalent among Indians. The company's new-age business segment, including Avvatar, recorded a 91% year-on-year growth in FY26.