Indri bottles to feature IMWA Certification Hologram
Piccadily Agro Industries Ltd. announced the rollout of the Indian Malt Whisky Association (IMWA) Certification Hologram on its Indri bottles, effective immediately. This initiative aims to reinforce authenticity, transparency, and trust in India's rapidly growing single malt category. The hologram will serve as a visible mark of adherence to stringent production standards set by IMWA, ensuring consumers receive a genuine single malt experience. These standards include production from 100% malted barley, distillation at a single distillery using copper pot stills, and maturation in oak casks for a minimum of three years. The company believes this will strengthen consumer confidence and enhance the credibility of Indian Single Malts globally.
Key Highlights
- Indri bottles now feature IMWA Certification Hologram for authenticity.
- Hologram signifies adherence to stringent Indian Malt Whisky Association standards.
- Aims to enhance consumer trust and global credibility of Indian Single Malts.
- Reinforces transparency in production and maturation processes.
Price Impact
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