Piccadily Agro Industries Ltd Adopts NFC Technology to Combat Counterfeiting

Piccadily Agro Industries Ltd, a publicly listed company on the Bombay Stock Exchange, has become the first Indian alco-bev company to implement ForgeStop’s cutting-edge anti-counterfeit smart label technology for its acclaimed Indri Single Malt. This move is a proactive measure to combat counterfeiting, which is a significant issue in India's alcohol industry. The NFC-enabled smart labels utilize EM Microelectronic echo-V chips with 128bit AES encryption and dynamically changing tokens, making them virtually impossible to fake. They also feature tag-tamper detection, preventing bottle re-use, a major issue with alcohol counterfeiting. The technology provides app-free authentication and batch-level product information, ensuring consumers receive only genuine, original products.