Piccadily Agro Industries Unveils Premium Packaging & Blend for Whistler Barrel Aged Blended Malt Whisky, Aims for 1 Million Cases in Next 3 Years
Piccadily Agro Industries Limited has relaunched Whistler Barrel Aged Blended Malt Whisky with a new premium packaging and enhanced premium blend. The whisky, inspired by the Whistler Warbler, has undergone a thoughtful transformation to better reflect its distinguished character and exceptional quality. The finest matured malt and grain spirits have been handpicked and patiently aged in oak wood barrels, creating a smoother, more elegant, and memorable drinking experience. The new packaging reflects the whisky’s premium ethos with a modern, sophisticated design, echoing the bird’s natural beauty. Whistler Whisky will be available in 750 ml with 42.8% ABV and priced between INR 7500-15000. Piccadily Agro Industries aims to sell 1 million cases in the next 3 years, targeting the mid-premium segment.
Key Highlights
- Piccadily Agro Industries unveils new premium packaging and blend for Whistler Barrel Aged Blended Malt Whisky.
- The whisky is inspired by the rare and elusive Whistler Warbler, a vibrant songbird native to the region of Indri.
- The finest matured malt and grain spirits have been aged in oak wood barrels, creating a smoother and more elegant drinking experience.
- Piccadily Agro Industries aims to sell 1 million cases in the next 3 years, targeting the mid-premium segment.
- Whistler Whisky will be available in 750 ml with 42.8% ABV and priced between INR 7500-15000.