New Launch9 Dec 2025, 07:50 pm
Setu by Pine Labs Launches India's First Agentic Bill Payments Experience on ChatGPT and Claude
AI Summary
Setu, a brand of BrokenTusk Technologies Private Limited, a wholly-owned subsidiary of Pine Labs Limited, has announced the launch of India’s first agentic bill-payments experience. The new assistant fetches all bills in real-time, checks for unusual charges, pays safely using pre-blocked funds, follows the limits and approvals set by the consumer, and tracks spending patterns. The experience is designed to be safe and under the consumer’s control, significantly reducing the time and stress associated with monthly bill management. It is now accessible on Anthropic’s Claude and OpenAl’s ChatGPT, with plans to expand to additional AI platforms.
Key Highlights
- Setu launches India's first agentic bill-payments experience
- The new assistant fetches bills, checks for anomalies, ensures timely payments
- Consumer sets rules for payment, ensuring accuracy and safety
- The experience is safe, under consumer’s control, reducing time and stress
- Now accessible on Anthropic’s Claude and OpenAl’s ChatGPT, with future expansions planned