New Launch17 Jun 2025, 11:09 am
PNG Jewellers Launches Contemporary Sub-brand 'Litestyle' for Lightweight Jewellery
AI Summary
PNG Jewellers, a trusted jewellery house with a 192-year legacy, has announced the launch of its contemporary sub-brand 'Litestyle' in Pune. The brand aims to connect with the next generation of jewellery buyers through lightweight, design-forward fine jewellery for everyday wear. Crafted in 18K and 22K gold, Litestyle is tailored for the modern, style-conscious woman aged 25-40. The brand will launch two stores in Pune on 22nd June 2025. The high-growth lightweight fine jewellery market in India is driven by rising gold prices, evolving roles of women, and a growing desire for practical, design-rich pieces. Litestyle enters this segment with a sharp positioning and an ambitious multi-channel rollout plan.
Key Highlights
- PNG Jewellers launches a new contemporary sub-brand 'Litestyle' focusing on lightweight, design-forward fine jewellery.
- Litestyle is tailored for the modern, style-conscious woman aged 25-40, offering versatile, minimalist pieces for everyday wear.
- The brand will launch two stores in Pune on 22nd June 2025, with plans to scale to 100 stores across India by 2030.
- The high-growth lightweight fine jewellery market in India is driven by rising gold prices, evolving roles of women, and a growing desire for practical, design-rich pieces.
- Litestyle enters this segment with a sharp positioning and an ambitious multi-channel rollout plan, backed by PNG’s legacy of purity and trust.