Poonawalla Fincorp Launches Industry-First 24/7 Fully Digital Business Loans for MSMEs

Poonawalla Fincorp Limited, a Cyrus Poonawalla Group-promoted NBFC, has announced the launch of Business Loan 24/7, a digital loan solution for MSMEs. The industry-first offering provides instant approval with a risk-first approach and flexible repayment options. The fully digital onboarding and approval journey eliminates the need for branch visits or physical paperwork. The solution leverages advanced analytics and a robust risk assessment framework to enhance the evaluation of creditworthiness for self-employed and MSMEs. The company plans to target MSMEs across Tier 1, Tier 2, and Tier 3 cities, focusing on retail, services, manufacturing, trade, and other key sectors. Poonawalla Fincorp believes that Business Loan 24/7 will drive innovation in the business loan segment, setting new credit standards for MSMEs nationwide.