Deals3 Feb 2026, 06:22 pm
Popular Vehicles & Services Ltd Subsidiary to be BKT's Authorized Distributor in Kerala & Karnataka
AI Summary
Popular Vehicles & Services Ltd, one of India’s leading fully integrated automotive dealership players, has announced that its wholly owned subsidiary, Popular Auto Dealers Private Limited, has entered into an agreement to be the authorized distributor for Balkrishna Industries Limited (BKT) in the states of Kerala and Karnataka. The distributorship covers BKT’s 2-wheeler and PCR segment, which forms part of their new & upcoming product verticals. This partnership leverages PVSL’s strong regional presence, established distribution network and execution capabilities, positioning the company to capitalize on opportunities in the non-OHT tyre segment and support sustainable long-term growth.
Key Highlights
- Popular Auto Dealers Private Limited has become the authorized distributor for Balkrishna Industries Limited (BKT) in Kerala and Karnataka.
- The distributorship covers BKT’s 2-wheeler and PCR segment.
- This partnership represents a meaningful step in Popular Vehicles and Services Limited's strategy to diversify its business and build new growth avenues beyond its automotive dealership operations.
- Popular Auto Dealers Private Limited already has a strong presence in Kerala and Karnataka through its spare parts distribution business.
- This development represents an important milestone in the company’s growth strategy, as it enables entry into a new product vertical and creates an additional, diversified revenue stream.