Investment19 Aug 2025, 04:51 pm
Prime Fresh Ltd Plans Strategic Investment of Rs. 150+ Crore in Maharashtra for Peri-Urban Vegetable Clusters
AI Summary
Prime Fresh Limited, a leading integrated agriculture value chain company specializing in fruits and vegetables, has announced a major strategic initiative to invest over Rs. 150 crore in establishing two fully integrated Peri-Urban Vegetable Clusters in and around Nashik and Pune. The transformative investment aims to strengthen PFL’s procurement capabilities, deepen backward integration, and expand its product portfolio. The initiative is expected to generate over 25,000 direct and indirect jobs, enhance farmer incomes, reduce post-harvest losses, and strengthen domestic and export supply chains.
Key Highlights
- Prime Fresh Ltd to invest over Rs. 150 crore in Maharashtra for Peri-Urban Vegetable Clusters
- The initiative aims to strengthen PFL’s procurement capabilities and expand its product portfolio
- Expected to create over 25,000 direct and indirect jobs
- Planned to enhance farmer incomes by 35-50% over the next 3-4 years
- Designed to reduce post-harvest losses and strengthen domestic and export supply chains