
New Launch6 Feb 2024, 11:08 pm
Radico Khaitan Expands Luxury Portfolio with Launch of 'Spirit of Victory 1999 Pure Malt Whisky'
AI Summary
Radico Khaitan Limited has launched 'Spirit of Victory 1999 Pure Malt Whisky', a heartfelt tribute to the valiant soldiers of the 1999 Kargil War. The launch is part of the Company's premiumization strategy and commitment to the welfare of society. With an initial release in Uttar Pradesh and Haryana, the product will be available at the price point of Rs. 5,000.,
Key Highlights
- Premiumization strategy
- Welfare of society
- Kargil War tribute
- Pure Malt Whisky
- Indian Armed Forces contribution