Radico Khaitan Ignites the Whisky World with Morpheus Super Premium Whisky Launch

Radico Khaitan, the makers of the iconic Morpheus Brandy, has announced the launch of Morpheus Super Premium Whisky. This whisky, priced between INR 1200 and 1500, is a strategic extension of Radico Khaitan's premium portfolio, capitalizing on the formidable equity of Morpheus Brandy, India's largest super-premium brandy with over 60% market share and presence in 27 countries. The whisky is a masterstroke of smooth sophistication and bold character, crafted with imported Scotch malts and fine Indian grain spirits, aged in Bourbon barrels, and carrying a signature fruity floral flair. The launch represents a strategic milestone for Radico Khaitan and a toast to the next generation of achievers who redefine success on their own terms.