New Launch7 Nov 2025, 11:12 am
Radico Khaitan Launches 1965 Spirit of Victory Espresso Coffee Rum
AI Summary
Radico Khaitan Limited, one of India’s largest alcobev companies, has announced the launch of its coffee-infused rum, 1965 Spirit of Victory Espresso Coffee Premium Dark Rum. The new expression is an exciting innovation in Radico Khaitan’s award-winning rum portfolio, debuting in Uttar Pradesh, with availability to follow in Jharkhand and Haryana. The coffee-rum space has been gaining momentum in urban centers, and with this launch, Radico Khaitan strengthens its premium rum offerings, appealing to consumers who value craftsmanship, flavour complexity, and contemporary indulgence.
Key Highlights
- Radico Khaitan launches coffee-infused rum, 1965 Spirit of Victory Espresso Coffee Premium Dark Rum.
- The new expression is an innovation in Radico Khaitan’s award-winning rum portfolio.
- The launch strengthens Radico Khaitan’s premium rum offerings.
- The coffee-rum space has been gaining momentum in urban centers.
- Radico Khaitan continues to innovate with blends that reflect depth, character and craft.