New Launch20 Jun 2025, 03:49 pm
Radico Khaitan Launches 'Magic Moments Flavours of India' Vodka, Celebrating Indian Roots
AI Summary
Radico Khaitan Limited, one of India’s largest IMFL companies, has announced the launch of 'Magic Moments Flavours of India', a new range of flavoured vodkas that celebrate the essence, culture, and taste of India. The new launch offers consumers a refreshing fusion of heritage and innovation, with Alphonso Mango and Thandaai flavours. The launch is not just a portfolio expansion, but a powerful expression of Radico Khaitan's vision to bring India's spirit to the forefront of global conversations in taste, culture, and innovation.
Key Highlights
- Radico Khaitan launches 'Magic Moments Flavours of India', a new range of flavoured vodkas
- The new launch offers consumers a refreshing fusion of heritage and innovation, with Alphonso Mango and Thandaai flavours
- The launch is a powerful expression of Radico Khaitan's vision to bring India’s spirit to the forefront of global conversations in taste, culture, and innovation
- Magic Moments continues to lead as India’s No. 1 and the World's 6th largest Vodka brand
- The Remix Flavours portfolio has outpaced the classic plain vodka segment, growing at a 25% CAGR over the past five years