New Launch18 Mar 2026, 11:05 am
Radico Khaitan's Flagship Brand Magic Moments Crosses 8 Million Cases, Riding High on Strong Consumer Trends and Bold Flavour Innovations
AI Summary
Radico Khaitan Limited, one of India’s largest IMFL companies, has announced that its flagship brand Magic Moments Vodka has crossed 8 million cases in sales this year, fortifying its position as India’s No.1 vodka brand. The brand’s sharp growth trajectory underscores its rising dominance and deepening consumer connect across markets. A key driver of the brand’s recent momentum has been its innovative flavour portfolio, particularly the ‘Flavours of India’ range, with the latest addition, Jamun SpicyMint, creating significant momentum among consumers. Radico Khaitan, with a commanding 60% share of the Indian vodka market, is strongly positioned to lead and shape the transformation of the vodka market in India.
Key Highlights
- Radico Khaitan's flagship brand Magic Moments Vodka has crossed 8 million cases in sales this year
- Magic Moments Vodka is India’s No.1 vodka brand and one of the fastest-growing vodka brands globally
- The brand’s growth is driven by strong consumer trends and bold flavour innovations
- The ‘Flavours of India’ range, particularly the latest addition Jamun SpicyMint, has been a key driver of the brand’s recent momentum
- Radico Khaitan has a commanding 60% share of the Indian vodka market