STOCKWATCH
·
Breweries & Distilleries
Press Release8 May 2024, 05:20 pm

Radico Khaitan's Jaisalmer Indian Craft Gin Leads Indian Luxury Craft Gin Market with 50% Share

AI Summary

Radico Khaitan Limited announced that its Jaisalmer Indian Craft Gin holds approximately 50% of the market share in the luxury craft gin sector in India. Launched in 2018, Jaisalmer Indian Craft Gin has been a testament to the company's dedication to quality and innovation with its unique blend of botanicals sourced from all over India. To enhance the luxury experience, Radico Khaitan introduced the super luxury Gold Edition, featuring 18 botanicals including the most expensive herb, Saffron. The company also focused on environmental stewardship and reducing its carbon footprint in the production process.

Key Highlights

  • Radico Khaitan's Jaisalmer Indian Craft Gin leads the luxury craft gin market in India with a 50% share
  • Distinctive blend of 11 botanicals, 7 sourced from different parts of India
  • Gold Edition with 18 botanicals, including Saffron, added to enhance luxury experience
  • Environmental stewardship through desiccant usage and reduction of paper usage
RADICO
Breweries & Distilleries
RADICO KHAITAN LTD.

Price Impact