Radico Khaitan's Magic Moments Vodka Surges, Sells Over 6.3 Million Cases, Rs. 1000 Crores in FY2024

Radico Khaitan Limited's flagship brand, Magic Moments Vodka, achieved significant growth in FY2024, selling over 6.3 million cases and generating sales worth Rs. 1000 crores. Magic Moments Vodka, India's leading vodka brand, saw a 21% volume growth and a 25% sales value increase compared to the previous year. The brand, which holds a 60% market share, gained consumer preference through its smooth and refined flavour profile, marketing initiatives, and the launch of new products like Pink Vodka and Holi Hai Edition.