Partnership3 Sept 2024, 04:43 pm
Radico Khaitan's Morpheus Brandy Partners with 93.5 Red FM's South Side Story 6th Edition
AI Summary
Radico Khaitan Ltd. announces its partnership with 93.5 Red FM's South Side Story 6th Edition through their premium brandy, Morpheus. The event took place on August 31st and September 1st, 2024, at Indira Gandhi Stadium, New Delhi. The partnership aimed to celebrate and amplify South Indian culture, heritage, and legacy. The festival featured over 10 of the biggest names in South Indian music, including Arivu, Khatija Rahman, Agam the Band, Sitara Krishnakumar, Sean Roldan, Nithya Mammen, Maalavika Sundar, T.M. Krishna, Job Kurian, and Thaikkudam Bridge.
Key Highlights
- Radico Khaitan Ltd.'s Morpheus Brandy partners with 93.5 Red FM's South Side Story 6th Edition as the Celebration Partner.
- The event took place on August 31st and September 1st, 2024, at Indira Gandhi Stadium, New Delhi, featuring over 10 of the biggest names in South Indian music.
- Morpheus Brandy, with its luxurious, smooth profile, embodies the timeless artistry and reverence for tradition that South India holds dear.
- The partnership aimed to celebrate and amplify South Indian culture, heritage, and legacy, aligning perfectly with Morpheus' journey to become a national brand.
- The festival featured popular artists like Arivu, Khatija Rahman, Agam the Band, Sitara Krishnakumar, Sean Roldan, Nithya Mammen, Maalavika Sundar, T.M. Krishna, Job Kurian, and Thaikkudam Bridge.