Radico Khaitan's Royal Ranthambore Whisky Enters CSD Market, Aims for 10% Market Share

Radico Khaitan Ltd, one of India’s oldest and largest IMFL companies, is set to expand the footprint of Royal Ranthambore Whisky with its introduction in the Canteen Stores Department (CSD). This move marks a significant milestone in the brand’s growth journey, further reinforcing its position in India’s evolving premium spirits’ segment. The brand has witnessed exceptional growth since its launch in 2021, driven by a growing consumer preference for premium Indian spirits. Radico Khaitan aims to secure approx. 10% market share in the blended scotch whisky category in CSD over the next year. The introduction of Royal Ranthambore in CSD is expected to drive strong trials and cultivate brand loyalists among a wider consumer base.