Investment29 May 2025, 11:31 am
Oberoi Hotels & Resorts Delivers 28x Return on Ad Spends with RateGain's BCV
AI Summary
RateGain Travel Technologies Limited, a leading provider of AI-powered SaaS solutions for travel and hospitality, announced that its social media offering, BCV, has significantly boosted brand visibility and direct bookings for Oberoi Hotels & Resorts. The campaign, which blended performance-driven strategy with captivating storytelling, earned Gold at the 2024 HSMAI Adrian Awards. Key highlights include a 28x Return on Ad Spend (ROAS), reaching 2.1 million people, and driving close to 250K interactions.
Key Highlights
- The campaign delivered a 28x Return on Ad Spend (ROAS), showcasing the effectiveness of BCV’s performance-driven creative strategy and precise targeting.
- The campaign reached 2.1 million people, exceeding its reach and helping Oberoi Hotels & Resorts expand its digital footprint.
- The campaign drove close to 250K interactions, three times the expected engagement benchmark, underscoring the emotional resonance and aesthetic appeal of the content across platforms.