RateGain's Adara Wins 2025 eTSY Award for Powering Wyoming Tourism Video Campaign

RateGain Travel Technologies Limited's subsidiary, Adara, has been recognized alongside the Wyoming Office of Tourism, VDX.TV, and BVK with the 2025 eTSY Award for Best Use of Video for their innovative Connected TV (CTV) campaign promoting travel to Wyoming. The campaign, which leveraged TV Magnify by VDX.TV and Adara’s real-time traveler data, demonstrated how data-driven video advertising can translate into measurable results for destination marketers. Adara’s proprietary enriched data model enabled Wyoming to track engagement across the entire travel funnel, from initial video exposure to search, planning, and booking, while maintaining privacy-compliant standards. The campaign resulted in an estimated economic impact of over $115 million for the state and a 19:1 ROAS.