RateGain's Sojern convenes European destination leaders

RateGain Travel Technologies' subsidiary, Sojern, held its second annual European Destinations Advisory Board meeting in Athens. The event gathered senior marketing leaders from across Europe to discuss key tourism trends, including the impact of climate change and geopolitical events on travel patterns. Discussions focused on the integration of Sojern and Adara's data post-acquisition by RateGain, the evolution of Sojern's Economic Impact Report, and the growing role of AI in destination marketing. The advisory board aims to inform Sojern's solutions and foster collaboration within the European tourism sector. New members from Madrid, Costa Brava, and VisitScotland joined returning members from various European tourism organizations.