Monthly Update18 Feb 2026, 11:36 am
RateGain's Sojern Launches 'State of Destination Marketing 2026' Report: Measuring Economic Impact is DMOs' Top Priority Amid Al Disruption
AI Summary
RateGain Travel Technologies Limited, a global leader in Al-powered SaaS solutions for the travel and hospitality industry, announced the launch of Sojern’s ‘State of Destination Marketing 2026’ Report. The report examines how destination marketing organizations (DMOs) are navigating economic pressure, rising performance expectations, and accelerating Al-driven change across the travel industry. The ability to measure economic impact ranks as the top strategic priority in this year’s survey, ahead of metrics such as visitation and engagement, as destination marketers face growing scrutiny to demonstrate tangible return on investment.
Key Highlights
- Sojern, a digital marketing platform built for hospitality, has launched the ‘State of Destination Marketing 2026’ Report
- The report is based on insights from more than 350 DMOs worldwide
- Measuring economic impact ranks as the top strategic priority for DMOs
- Al is no longer a future concern, with more than half of DMOs either concerned or actively preparing for Al-driven search disruption
- Personalization progress has stalled, with only 9% of DMOs describing their advertising as ‘advanced’