Reliance Consumer Products Forays into Healthy Functional Beverages with Majority Stake Acquisition in JV with Naturedge Beverages

Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries Limited (RIL), has forayed into the fast-growing healthy functional beverage space with the acquisition of majority stake in a Joint Venture with Naturedge Beverages Private Limited. Through this JV, RCPL is focused on offering consumers a range of herbal-natural beverages, thus further enhancing its presence as a Total Beverage Company. The healthy functional beverage space presents a large and rapidly expanding opportunity, driven by a strong consumer shift toward healthier, natural alternatives. Founded in 2018 by Siddhesh Sharma, Naturedge Beverages has since focused on solutions that seamlessly infuse the benefits of Indian Ayurveda and contemporary beverage choices. Its flagship offering “Shunya” is herb- infused functional packaged beverage with zero-sugar & zero calories that has already gained the attention of the consumers across India. Shunya is packed with the goodness of Indian super herbs like Ashwagandha, Brahmi, Khus, Kokum and Green Tea, that provides for that extra boost to help consumers stay ahead.