Emirates Luxury Show - Eternal Runway Debuts in Dubai, Championing Inclusivity, Age Diversity, and Sustainability

The Emirates Luxury Show - Eternal Runway made its debut in Dubai on July 4th, organized by Emirates Holding Group, Moda Orama Ventures, and Rose Merc Ltd. The event showcased global fashion powerhouses, visionary entrepreneurs, and dynamic real estate names, with a focus on inclusivity, age diversity, and sustainability. The show featured senior models aged 50 and above and a designer presenting collections made from pre-loved denims and upcycled fabrics. The invite-only audience was deeply moved by the message and the medium alike. The event was supported by Rose Merc Ltd., which holds a 50% stake in MOVe. The show was curated with impeccable taste and vision, raising the bar for fashion events across the GCC. The organizers, Hanif Shaikh and Sudhir Padiyar, delivered a historic show, with over 80% of the elite fashion crowd calling it better than established fashion shows in Dubai.