Route Mobile and Kalaam Telecom Partner to Drive Customer Engagement Services Across the Middle East

Route Mobile, a Proximus Global company and leading cloud communications platform provider, has partnered with Kalaam Telecom, a front-runner in managed solutions driving digital transformation in the Middle East. The partnership aims to deliver WhatsApp Business services to enterprises across the region, enhancing customer engagement and driving sales directly through the app. The collaboration leverages WhatsApp, one of the Middle East’s most widely used communication platforms, and combines Route Mobile’s CPaaS expertise with Kalaam Telecom’s regional presence, providing secure, scalable, and reliable messaging solutions. The initial focus is on WhatsApp messaging, with plans to expand into additional communication channels in the future.