New Launch18 Sept 2025, 02:01 am
Royal Orchid Hotels Unveils New Brand 'Iconiqa' - A Lifestyle Hospitality Experience
AI Summary
Royal Orchid Hotels has announced the soft launch of its new brand, Iconiqa, marking a significant addition to its expanding portfolio. The Group aims to strengthen its offerings by introducing a new-age hospitality experience that combines contemporary design, comfort, and personalized service. Iconiqa is designed to cater to modern travelers who value functionality and aesthetics. The first property under this brand is set to welcome guests, with more hotels to follow in the current financial year. Royal Orchid Hotels currently operates over 120 hotels and resorts across India and select international destinations.
Key Highlights
- Royal Orchid Hotels introduces the new brand 'Iconiqa', targeting modern travelers seeking stylish spaces and vibrant dining options.
- The Group's first Iconiqa property is ready for a soft launch, with more hotels to be opened in the current financial year.
- Royal Orchid Hotels currently operates over 120 hotels and resorts across India and select international destinations.
- Iconiqa focuses on blending contemporary style with local character, creating aspirational and approachable spaces.
- The new brand represents the company's commitment to evolving with guest preferences and delivering relevant, refreshing, and memorable experiences.