SAMHI Hotels to Acquire 70% Stake in RARE India for INR 47 Crores, Plans to Scale it into a B2C Brand with Marriott Affiliation

SAMHI Hotels Limited has agreed to acquire 70% stake in RARE India, a platform that supports more than 60 small experience-led hotels with about 990 rooms across 15 states in India, Bhutan and Nepal. The total investment is limited at about INR 47 crores or INR 470 million. Post SAMHI’s investment, there is a proposed affiliation with Marriott, under which RARE will be appointed and recognized as Marriott's exclusive portfolio platform for the Outdoor Collection by Marriott Bonvoy for these markets. This transaction allows SAMHI to create a scalable brand-led platform in an extremely asset-light and capital-efficient model. It's a unique transaction which allows SAMHI to develop a brand platform but through an affiliation with the Marriott Bonvoy’s leading distribution network. The legacy of 20 years, RARE was started way back in 2003 or 2004, so it's a legacy of 20 years, well-regarded founder and team who have remained committed to the portfolio, will allow SAMHI to actually focus, continue to focus on its core competence of tier-one business hotels while we support creating value in RARE.