Acquisitions17 Jul 2025, 04:14 pm
Saregama Acquires Biggest Haryanvi Music Catalogue with 6,500+ Tracks
AI Summary
Saregama India Ltd., a leading Entertainment IP company, has entered into a deal with NAV Records Pvt. Ltd., the lead player in the Haryanvi music space. The acquisition includes 6,500 tracks across Haryanvi, Punjabi, Ghazals, Devotional, and Indie Pop, along with super popular YouTube channels like NAV Haryanvi and Nupur Audio having over 24M subscriber base. This move strengthens Saregama's digital footprint and solidifies its No.1 position in the Haryanvi music space. Saregama and NAV will jointly work towards new Haryanvi and Punjabi content creation, reinforcing Saregama's commitment to building IP across genres and languages for sustained growth and value creation.
Key Highlights
- Saregama acquires 6,500 tracks from NAV Records Pvt. Ltd.
- Tracks include Haryanvi, Punjabi, Ghazals, Devotional, and Indie Pop genres.
- Acquisition includes popular YouTube channels with over 24M subscribers.
- Saregama and NAV to collaborate on new Haryanvi and Punjabi content.
- Strengthens Saregama's commitment to building IP across genres and languages.