Partnership16 Dec 2025, 03:57 pm
Saregama Invests in Bhansali Productions, Forging a Strategic Partnership in Media and Entertainment
AI Summary
Saregama India Ltd, India’s oldest music label and a leading entertainment company, has made a significant equity investment in Bhansali Productions, one of India’s most respected and financially robust film production houses. This partnership aims to build a next-generation media and entertainment house by combining Bhansali Productions’ globally recognized cinematic storytelling with Saregama’s leadership position in Music and Live Events.
Key Highlights
- Saregama's strategic investment in Bhansali Productions strengthens its content slate across formats, creating a world-class studio while retaining the IP of all its films.
- Bhansali Productions will exclusively sell all its future film music to Saregama, securing a steady pipeline of premium, marquee film music and controlling acquisition costs.
- Saregama will gradually streamline its in-house film production activities, focusing instead on strategic partnerships.
- The investment is expected to be EPS accretive for Saregama by FY27, improving margins across both its Music and Video segments.
- Bhansali Productions has a robust pipeline of over 10 feature films planned over the next three years and reported strong profitability for FY25.