JKHPMC Signs MoA with Sarveshwar Foods Ltd for Development of Basmati Rice Clusters in Jammu Region Under HADP Project amounting to 197.29 crores

In a major initiative aimed at strengthening the Basmati rice value chain and enhancing farmers’ income, the Jammu and Kashmir Horticulture Produce Marketing Corporation (JKHPMC), functioning as the Cluster Development Agency (CDA), signed a Memorandum of Agreement (MoA) with Sarveshwar Foods Ltd for the development of Basmati Rice Clusters in the districts of Jammu, Samba, and Kathua. The project will be implemented through a wholly owned subsidiary of Sarveshwar Foods Limited, Himalayan Ancient Foods Private Limited, to ensure focused execution, efficient governance, and effective monitoring of cluster development activities. The agreement was formally signed by Mohammad Farooq Dar, Managing Director of JKHPMC, and Dr. Gayatri Tandon, Project Head, Sarveshwar Foods Ltd. The project is expected to benefit approximately 7,500 farmers and will cover nearly 12,000 hectares of agricultural land across the three districts. The initiative aims to improve productivity, quality, and market access for Basmati rice growers while ensuring better price realization and income enhancement. As part of the project, farmers will be equipped and trained in modern agricultural technologies, scientific farming practices, and improved crop management techniques to enhance efficiency, yield, and profitability.