Business Update9 Oct 2025, 06:24 pm
SBC Exports Limited Enters Sponsorship Agreement with Punjab Kings for F-Route Apparel Brand Promotion
AI Summary
SBC Exports Limited has entered into a Sponsorship Agreement with K.P.H. Dream Cricket Private Limited, the company that owns and operates the Indian Premier League (IPL) team Punjab Kings. The agreement aims to enhance brand visibility and strengthen market presence for SBC's apparel brand 'F-Route' by leveraging the popularity and reach of the Punjab Kings franchise. The agreement will last from January 2026 to 31st December 2026. SBC Exports Limited will be permitted to use the Team name and logos as well as names, images and digital signatures of Team players. Franchisee shall have sole and absolute operational control of the Team and shall have undisputed ownership of all Intellectual Property Rights relating thereto.
Key Highlights
- SBC Exports Limited entered into a Sponsorship Agreement with Punjab Kings (formerly Kings XI Punjab)
- The agreement aims to enhance brand visibility and strengthen market presence for SBC's apparel brand 'F-Route'
- The agreement will last from January 2026 to 31st December 2026
- SBC Exports Limited will be permitted to use the Team name and logos as well as names, images and digital signatures of Team players
- Franchisee shall have sole and absolute operational control of the Team and shall have undisputed ownership of all Intellectual Property Rights relating thereto