StockWatch
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Non Banking Financial Company (NBFC)
Partnership28 Oct 2026, 02:03 pm

SBI Card Partners Air India for New Co-branded Credit Card

AI Summary

SBI Card and Air India have announced a partnership to launch a new co-branded Visa-powered credit card. This card aims to offer travel and lifestyle benefits to members of Air India's Maharaja Club loyalty program. The collaboration combines the strengths of Air India in aviation, SBI Card in credit services, and Visa in payment networks. The new card is expected to enhance the loyalty program by rewarding customers for both everyday spending and travel aspirations, aligning with evolving customer preferences for value and convenience in travel. This initiative is part of Air India's broader transformation and aims to make Maharaja Club a preferred loyalty currency.

Key Highlights

  • SBI Card and Air India to launch a new co-branded credit card.
  • The card will offer travel and lifestyle benefits to Maharaja Club members.
  • Partnership leverages strengths of Air India, SBI Card, and Visa.
  • Aims to enhance customer loyalty and spending convenience.
  • Focus on rewarding travel and everyday lifestyle aspirations.