Senco Gold Extends Marketing Tie-up with August Jewellery Till March 2027

Senco Gold Ltd has announced the extension of its strategic and marketing tie-up with August Jewellery Private Limited (AJPL), which operates the omnichannel brand "Melorra". The original agreement was set to expire on September 30, 2026. The extension is for a period up to March 31, 2027, and will continue on the same terms and conditions as previously agreed. This partnership aims to leverage AJPL's omnichannel presence for marketing initiatives. The company has provided details as per SEBI Listing Regulations, confirming the domestic nature of the agreement and that it does not involve acquisitions or related party transactions.