Shoppers Stop expands retail, launches brands, partners RBL & Peter England

Shoppers Stop announced general business updates for July-August 2026. The company expanded its retail footprint with new stores in Ahmedabad and Jabalpur, bringing the total department stores to 117 by August 31, 2026. It also elevated its brand portfolio by launching new watches from Aerowatch and Milus, footwear from Rare’z, and apparel from Guess Jeans and Lingerie. Key partnerships include a 3-tier co-branded credit card with RBL and an exclusive menswear collaboration with Peter England across 53 stores. Marketing efforts included a GUINNESS WORLD RECORDS™ title for the Longest Line of Lipsticks, a First Citizen Club Fest, and the "Gifts of Love" campaign for Raksha Bandhan.