Business Update21 Aug 2024, 06:53 pm
Shriram Properties Unveils New Brand Identity, Aims to Double Sales in 3 Years
AI Summary
Shriram Properties Ltd, a leading real estate developer in South India, has announced a transformation with a new brand identity. Celebrating its 25th year of operations, the company aims to double sales, triple income, and quadruple profits in the next three years. The new brand identity is designed to transform and elevate the brand image, while maintaining a focus on mid-market and mid-premium residential segments in Bengaluru, Chennai, Kolkata, and soon in Pune. The company also introduced SPLNxT, a mission towards accelerating growth and enhancing focus on customer satisfaction.
Key Highlights
- Shriram Properties unveils a new brand identity as part of its 25th-year celebration.
- The company aims to double sales, triple income, and quadruple profits in the next three years.
- New brand identity targets transforming and elevating the brand image for better customer delight.
- Increased focus on mid-market and mid-premium residential segments in Bengaluru, Chennai, Kolkata, and Pune.
- SPLNxT mission launched for accelerating growth and enhancing focus on customer satisfaction.