Deals31 May 2024, 11:04 pm
BPCL Onboards Media Tech Company Signpost India to Boost Non-Fuel Revenue Across 60 Cities
AI Summary
Signpost India Ltd. has entered a contract with Bharat Petroleum Corporation Ltd. (BPCL) to generate additional non-fuel revenue. The 5-year contract covers 60 cities, including eight major metros and key tourist and religious destinations. The contract will create a strong network for brands on the Signpost cloud-based platform, with 20% shared space for BPCL businesses. This strategic collaboration is expected to create an innovative revenue stream for stakeholders and contribute significantly to the national economy.
Key Highlights
- Contract between Signpost India and BPCL for non-fuel revenue generation across 60 cities
- 5-year contract to create a strong network for brands on Signpost cloud-based platform
- 20% shared space for BPCL businesses in the contract
- Strategic collaboration aimed at creating an innovative revenue stream for stakeholders
- Project aligns with national agenda of digital transformation and smart city development