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Advertising & Media Agencies
Partnership2 Jul 2025, 09:31 pm

Signpost India Ltd Enters 5-Year Exclusive Agreement with Komorebi Tech Solutions for Transit Media Promotion

AI Summary

Signpost India Limited has entered into a strategic exclusive agreement with Komorebi Tech Solutions Private Limited for a period of five years. The agreement grants the Company exclusive rights for advertising and promotional activities across the Cityflo premium bus network. This includes exterior and select interior branding rights on Cityflo buses and integration of promotional content within the Cityflo mobile application, targeting an urban professional commuter base. The partnership commences immediately with Phase 1 deployment over 350 buses across key urban markets including Mumbai Metropolitan Region (MMR), Thane, Hyderabad, and Delhi. This aligns with the Company's strategy to strengthen its presence in the transit media segment and is expected to contribute positively to the Company's growth and brand partnerships.

Key Highlights

  • 5-year exclusive agreement between Signpost India Ltd and Komorebi Tech Solutions
  • Exclusive rights for advertising and promotional activities across Cityflo premium bus network
  • Includes exterior and select interior branding rights on Cityflo buses and integration of promotional content within the Cityflo mobile application
  • Phase 1 deployment over 350 buses across key urban markets
  • Alignment with the Company's strategy to strengthen its presence in the transit media segment
SIGNPOST
Advertising & Media Agencies
Signpost India Ltd

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