Deals23 Feb 2026, 07:22 pm
Signpost India Ltd Granted Exclusive Outdoor Advertising Rights Under 'Kolkata Streetscape Renaissance' Project
AI Summary
Signpost India Ltd has been awarded the Exclusive Outdoor Advertising Rights on Park Street (Mother Teresa Sarani) from Jawaharlal Nehru Road to Mullick Bazar Crossing, Camac Street (Abanindranath Sarani), Theatre Road (Shakespeare Sarani), and Park-o-Mat under the ‘Kolkata Streetscape Renaissance’ Project through PPP Mode. The annual fixed revenue to the Authority is ₹16.38 crore, with a total projected revenue of over ₹250 crore during the concession period. The contract is a Public-Private Partnership (PPP) and is domestic in nature, with a tenure of 10 years, extendable for 2 years.
Key Highlights
- Signpost India Ltd awarded Exclusive Outdoor Advertising Rights under the ‘Kolkata Streetscape Renaissance’ Project
- Contract value: Over ₹250 crore during the concession period
- Annual fixed revenue: ₹16.38 crore
- Contract tenure: 10 years, extendable for 2 years
- Nature of contract: Public-Private Partnership (PPP)