
Signpost India Ltd Secures Exclusive Advertising Rights for Bangalore Metro Stations for 9 Years
Signpost India Ltd has been awarded the exclusive advertising rights for all the 67 key metro stations operated by Bangalore Metro Rail Corporation Ltd (BMRCL) for a tenure of 9 years till 2034. This contract is expected to generate a revenue potential of Rs. 600 crores to Rs. 700 crores (excluding GST) over the contract period. BMRCL is a joint venture between the Government of Karnataka and the Government of India for the implementation and operation of the Bangalore Metro Rail Project. This win significantly enhances the Company's national transit media portfolio and strengthens its long-term recurring revenue base. The project will offer a cumulative display space of over 95,000 square feet, across strategically located high-footfall metro stations in Bengaluru.
Key Highlights
- Signpost India Ltd secures exclusive advertising rights for Bangalore Metro stations for 9 years
- Expected revenue potential of Rs. 600 crores to Rs. 700 crores over the contract period
- BMRCL is a joint venture between the Government of Karnataka and the Government of India
- Project offers a cumulative display space of over 95,000 square feet
- This deal significantly enhances the Company's national transit media portfolio