
Signpost India Secures 9-Year Exclusive Contract for Bengaluru Metro Advertising with Up to ¥700 Crore Revenue Potential
Signpost India Limited, a leader in digital out-of-home and urban infrastructure media, has secured a new 9-year exclusive contract with Bangalore Metro Rail Corporation Limited (BMRCL) for advertising rights across 67 Namma Metro stations. This long-term partnership covers over 100000+ sq. ft. of premium media space and holds a revenue potential of up to ¥700 crore. The partnership advances Signpost India's 'Signs of Tomorrow' vision by transforming transit media from static displays into dynamic, data-driven platforms for city storytelling and brand engagement. The company's approach places equal emphasis on urban aesthetics and brand visibility, creating value for both citizens and advertisers. This new collaboration further strengthens Signpost India’s established track record of implementing impactful transit media solutions across key Indian cities, including Mumbai, Bengaluru, Chennai, Kolkata, Pune, and Hyderabad. The addition of the Bengaluru Metro underscores Signpost India leadership in the transit media space, providing a powerful combination of DOOH assets, real-time data analytics, and hyperlocal content that enables smart city engagement.
Key Highlights
- 9-year exclusive contract with Bangalore Metro Rail Corporation Limited (BMRCL) for advertising rights across 67 Namma Metro stations
- Revenue potential of up to ¥700 crore
- Transforming transit media into dynamic, data-driven platforms for city storytelling and brand engagement
- Established track record of implementing impactful transit media solutions across key Indian cities
- Addition of the Bengaluru Metro underscores Signpost India leadership in the transit media space