Sirca Paints India Acquires Wembley Group for Rs. 81.5 Crores

Sirca Paints India Limited (SPIL) has acquired the business undertaking of Wembley Group, which includes Wembley Paints and Chemicals, Indo Wembley Paints Pvt. Ltd., and Wembley Sales Corporation. The acquisition, valued at Rs. 81,50,00,000, involves the sale and distribution of products, technical know-how, intellectual property rights, customer and vendor relationships, digital assets, and identified employees of the Wembley Group. The transaction does not include the manufacturing facilities of the Wembley Group but grants SPIL the exclusive right to use Wembley's intellectual property in connection with the sale of products. The Wembley Group, operating under the trade name 'Wembley', offers a range of products including thinners, wall paints, enamels, NC, melamine, Sanding Sealer, T.T. Clear, and other coatings. This strategic move is expected to boost SPIL's turnover and strengthen its market position in India's growing paint and coatings sector.