SOM Group of Companies Launches Mahavat Whisky in the Mid-Premium Segment

SOM Group of Companies, one of India’s fastest-growing alcobev companies, announces its entry into the regular (mid-premium) whisky segment with the launch of Mahavat Whisky. Priced in the ¥1000- 1100 segment, Mahavat is positioned to compete with some of the top leading regular whisky brands, while redefining expectations through its premium taste and compelling narrative. The whisky is inspired by the legacy of strength and leadership, and is crafted with a taste profile that blends royal fruit pairings, a delectable touch of smoke, and a candied sweetness that leaves behind a bold, lingering finish of woody richness and subtle cocoa. Mahavat encourages consumers to connect deeply with the brand’s message of fearlessness and self-expression, making it a refreshing alternative to traditional whisky offerings. The brand begins its journey with exclusive availability in select outlets across Bhopal, marking the start of a meticulously planned strategic rollout across Madhya Pradesh and then into Delhi NCR and other key markets across India.