
Spice Islands inks 60:40 JV with Peace Mission for beverages
Spice Islands Industries Ltd has announced the execution of a Joint Venture Agreement with The Peace Mission Private Limited to form a strategic business collaboration. The JV will focus on the development, manufacturing, branding, marketing, distribution, and commercialization of a functional wellness beverage under the brand name "PEACE ROGERS". Spice Islands Industries will hold a 60% stake in the venture, contributing to funding, allocations, and profits, while Peace Mission Private Limited will hold the remaining 40%. The initial product will be a 210 ml fortified functional wellness beverage with ingredients like Vitamin C, D3, B12, Spirulina, and ORS. This move marks Spice Islands' expansion into the high-growth functional wellness beverage segment.
Key Highlights
- Spice Islands and Peace Mission form 60:40 Joint Venture.
- JV to develop, manufacture, and market functional wellness beverages.
- New product line to launch under "PEACE ROGERS" brand.
- Spice Islands expands into the growing wellness beverage market.