New Launch28 Aug 2024, 03:15 pm
Tanla Launches Registration.ai to Combat SMS Scams: Pioneering URL and Callback Number Whitelisting
AI Summary
Tanla Platforms Limited, a leading Communications Platform as a Service (CPaaS) company, has announced the launch of Registration.ai, a new module under its Trubloq platform. This launch comes in response to recent directives issued by the Telecom Regulatory Authority of India (TRAI) aimed at curbing messaging service misuse and protecting consumers from fraudulent practices. Registration.ai is designed to ensure messaging activities comply with regulatory standards and enhance user experience, with features such as comprehensive registration and whitelisting of CTAs, a secure URL shortener, and scrubbing to block non-compliant SMS.
Key Highlights
- Tanla's Registration.ai module on Trubloq ensures robust protection by registering and whitelisting all CTAs, backed by AI-driven checks against spoofing and brand identity theft.
- The module is fully aligned with TRAI's latest directives, ensuring all messaging activities meet regulatory directions, including DLT integration and traceability.
- Features like scrubbing and a secure URL shortener block non-compliant SMS, significantly reducing the risk of scams.
- Phishing is a major threat in India, now ranking third globally, with scams targeting every segment of society.
- SMS has emerged as the primary channel for scam origination, contributing to monthly attacks of over 200 million.