Tata Communications, Real Madrid CF, and Footballerista Team Up to Launch Madridista Loyalty Programme in India

Tata Communications, Real Madrid CF, and Footballerista have joined forces to exclusively launch the Madridista Premium loyalty programme in India. This initiative aims to engage more than 22 million fans and 11 official fan clubs across the country. The partnership will ensure a unique, accessible, and personalised Madridista Premium experience for Indian fans, reinforcing Real Madrid's commitment to building a stronger global community and nurturing the football culture in one of the sport’s fastest-growing markets. Tata Communications will provide the digital backbone for an always-connected experience, while Footballerista will enrich the experience with its front-end fan engagement journey.