TCS Sponsored Marathons Generate $2.25 Billion for Local Economies and Spark $279 Million in Donations to Charity; Boosts the TCS Brand Globally

Tata Consultancy Services (TCS) continues to make a lasting impact on the global running community through its sponsorship of major marathons. The Brand Finance ‘Marathons 50 2025’ report proves that marathon sponsorships are not just a sporting play — they are a strategic business growth engine. In 2024, the top 50 marathons contributed $5.2 billion to their local economies while raising $425 million for charitable causes. TCS’ partner ecosystem generated a $2.25 billion impact on their local economies in 2024, while raising $279 million for charitable causes. TCS’ brand value has surged from $2.1 billion in 2010 to $21.3 billion in 2025, a testament to the power of purpose-driven brand alignment.